erc

Rewards Program: Future So Bright, We Gotta Wear Shades

Discussion created by erc on Mar 26, 2018
Latest reply on Mar 29, 2018 by erc

 

Highlights from Marriott Global Brand Officer Tina Edmundson's interview with Skift
https://skift.com/2018/03/26/skift-forum-europe-preview-marriott-exec-on-the-luxury-evolution/

 

The very cool part of the companies coming together is we now have more than 110 million members.

The hope is that the combined program will not just take the best of both programs but will bring the new program to new heights. I’m very excited about what’s to come.

We continue that work but our mission continues to be to still keep all 30 brands. There’s no brand at this point that we think doesn’t make sense to be a part of the portfolio.
...we have decided to tier the collection brands with the Luxury Collection as a leader in the five-star space, Autograph in the four-star space, and Tribute tucked underneath Autograph Collection in the three- to four-star space.

I’m really excited about this Internet of Things pilot room that we have here in our headquarters office. It takes us past mobile check-in and check-out, and things we’ve been talking about in hospitality for so many years.We want to lead in the digital space.

What we’re seeing is that today’s traveler is no longer just seeing wellness as part of the physical self. Wellness has been redefined as wellbeing; it’s about emotional and mental health. Travelers are now investing much more in their wellbeing when they’re on the road. It’s the one thing you can control.

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