jere5iah

Anyone Remember Song Airlines?

Discussion created by jere5iah on Feb 7, 2018
Latest reply on Feb 10, 2018 by mshongo

I recently stayed at the Moxy Tokyo and it reminded me of the case study on Song Airlines' marketing strategy:

https://youtu.be/AsyGcxB6s60

Song Airlines Promotional Video - YouTube

The Moxy, with their muliple in-your-face wall mounted displays and written slogans, seemed to spend more trying to persuade guests what their brand was, instead of just being that which they were trying to sell.  I felt like I was staying in an advertisement.

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