Why not give Platinum Lifetime Elites a 100% bonus for points when staying at Marriott? The level has been stagnant at 50% for years, maybe decades. Makes for a nice New Year's present for all of us.
Maybe in 2019 once the programs become one. SPG Platinum75 members already receive this benefit
"After 75 eligible nights: Earn four (4) Starpoints for every eligible U.S. dollar spent — a 100% bonus over the Preferred level, and the richest earning bonus in the hotel industry."
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