Which benefit/amenity would you most value that would be reasonable/realistic for a Hotel chain to implement?
Since i seem to use resorts more often waiving those make the most sense to me
This is a bit of a difficult poll from my perspective.
Parking....that can cost anything from a lot to a little to nothing....and not everyone uses it.
Resort fees shouldn't exist, and as far as I am concerned, they should be illegal, so to ask for something as a "benefit" that I strongly consider to be something that shouldn't be there is a bit of a stretch.
There is no "one" benefit" that I would pick.
Guaranteed room upgrade - room upgrades are nice but not always needed.
The higher speed internet access is nice. The free breakfast is nice. The CL access is usually nice (some hotels do a wonderful job, some don't and many don't have such a thing).
Personal assistant could be a nice choice...but if I am staying at a RI in the south....do I really need one?
What's needed is a reasonable package of services and benefits which are of benefit to the guest but do not cost the hotel excessively per person or per room. No resort fees/higher speed internet/breakfast or CL facility, upgrades when available...
I chose other as my top facility is Lounge access. Away from North America, Marriotts are a more respected and upper tier brand with lounges providing good food with beer, wines and cocktails. Lounge access is the most valuable benefit from my point of view!
go the extra mile on all of it...if ambassador is going to be 100+ nights a year, seriously, go all the way for people who spend 1/3 of their life there.
Free breakfast and lounge access. Nice to be upgraded especially when on holiday, but to guarantee it on the booking would be almost impossible. Not viable to upgrade me if someone comes along who is prepared to pay full price.
Well considering that currently "above top tier" status at both SPG and Marriott (ambassador and platinum premier) are essentially worthless my vote goes to "other" which is make at least some token tangible benefit. Many of the listed potential benefits to be voted on are either going to be included in a lower tier or just not going to happen. However if we are going to look at past experience with this company and the competitors, i don't think they give two hoots for that very top of the normal distribution of stayers. The reality is, and read the kills99germs thread carefully, that group of 150 to 300 nights folks is a group that you can not entice through loyalty programs. The email@example.com story shows that he could with his stay pattern achieve ambassador status in a little over three months. So what can further incent kills99 to be loyal, well the answer is pretty much nothing. And traditionally that is what the upper little tick in the normal distribution curve of stayers gets, pretty much nothing.
Better stated than I could. Agree completely.
Except the service levels they demand for their loyalty. The points etc are totally immaterial.
Rollover free nights/conversion to points.
None of those really jump out at me. 95% of the time I am alone and don't care about upgrades. I pay my travel and end up being cheap (FF/CY/RI/TP) so I avoid parking/resort fees. LTP on AA and Marriott.
Why not all of them???
Would "guaranteed room upgrade" mean a room near the elevator/not near the elevator/near the laundry room/not near the laundry room/high floor/low floor/mid-level floor/wellness room/corner room/opposite corner room/room near nice maker/room away from ice maker/etc...? If it's a Marriott-defined upgrade, then....
Waived parking/resort/destination fees should be mandatory at some level regardless, that should just be a given.
Status sharing - depends on whether you gift your equal status, or gift Plastic, Wood, or Silver status
Airline status - why not mixed status - you can get Gold in one, Silver in the other, or Gold in both!
Reserved space may be too difficult - what if, for T2, 7 people had the same reserved space??? who gets it?
If anything, Lifetime Elites should be able to get tiered benefits, so maybe at LTS you pick 1, LTG you pick 2, LTP you pick 3, and if a higher LT tier you get all 4 (or 5) benefits. The new program really needs to address LTers getting some additional benefit(s) besides not having to qualify at that status tier year-after-year.
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